The Lay Summary is a project in collaboration with Ogilvy Healthworld

Ogilvy Healthworld provided me with information from “clinical trials” that I used as content to create an engaging leaflet.
I re-arranged the text into thin cards with questions and answers accompanied by infographics. The aim of the new layout for the “clinical trials” is to draw the customer’s attention, therefore becoming more engaging and accessible.

Leaflet size: 17x 27.4 cm
Cards: 9.6 x 27.4 cm using G.F Smith Mohwak Options, 100% PC white Smooth in 148gsm
Leaflet inside cover using G.F Smith Mohwak Options, Crystal White Smooth in 148 gsm
Leaflet outside yellow cover using G.F Smith Takeo tant select TS-1, Y-6 in 116 gsm




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