HERA was born as the female version of Gentleman’s Journal. It will be launched in the beginning of 2023. HERA is the new voice of the modern and entrepreneurial women. Not only is it a print and social destination, but it is also a melting pot of cultural commentary, good humour, sartorial flare and thought provoking journalism. I was lucky to be in charge of the design of hera, from the very beginning with the logo to the outcome, the magazine.